This is not an easy answer at all, nor is there only one answer. YourHost.com has been developing websites and ecommerce since 1998. Relating to your website, each question, tag, piece of code, size of font, placement of font, reference text, pictures, and order in which it listed and formatted, will have a profound effect on your SEO ranking for Organic or naturally-ranked Optimization.
The key is to research and build your site and structure so Google sees it as Yummie structure to get you naturally-ranked (organically).
Over the years, we have come to find that people are using several different Shopping Carts, Content Management Systems like Word Press, ShopSite, Magento, Shopify, and many many others, to build their site structure and content.
How do you know your building your site correctly as it relates to Google and the major search engines?
It is not easy and do not freak out that you do not rank high when you find out that you need help. Making radical changes can cost you months of having Google re-index your site, costing you even lower organic rankings. Small and minor changes will slowly help.
We have found that if you use two solid tools, you can be on your way to finding out how you can better your site and gain better, more targeted "eyeballs" to your site for review or conversion.
The first tool is google adwords, it's free, to use the Tools section to find out what people are searching for in your world. You can experiment and then gain insight on how you should title weight your content to help your SEO ranking.
The second tool is again one of many tools but is critical to SEO is Yoast.com that and integrates with Wordpress pages and Woo Commerce so you can better rank your pages. It is not the answer to everything but if you follow the basic recommendations, coupled with some online SEO classes or YouTube lessons, your rankings will start going up.
So, who do I get to build my site?
This again is not an easy question and is directly tied to SEO. Everyone has a friend or family member that build websites... Well that does not mean they know squat about Site Structure and SEO.
It is hard to find a developer, designer, and SEO or marketing specialist wrapped in one. Smaller companies tend to find one person who can do all these things. The key is to use an open-minded person who realizes that he is in a constant state of learning flux and need so always be gathering data to improve the website.
There are three or more distinct types of persons you need when building a site.
- Devlopers - they build the wireframe or layout the site graphically for you to understand. You need to be integrally involved in these steps or the developer with come up with their ideas for the site, not yours and this can be costly. A good developer well ask for a sitemap first.
- Programmer - This person writes the html and other code for your site from scratch. Some will use Dreamweaver so some other html tools, which does not make them a programmer.
- SEO Marketer - The person will work with the Developer and Programmer to make clean structured code. This is the hard part as separately, most of these geniuses do not play fluidly in the sandbox very well so you have to involved in making sure they are all talking together each step of the way.
Many companies and organizations overlook their Hosting company as a vital part of their vital part of their team. YourHost (an no pun intended), can help make your design life easier. They can help you with setting redevelopment sites and assist in migrating your site and database upon completion. Make sure you can get hold of actual persons in the US that understand what you are doing.
Key items to consider when rebuilding your site, but not limited to -
- Structure or wireframe
SEO and Site References you should strongly consider
Google Ad words (get a google account now and it is easy as you can use a gmail account to set it up.)
How does Google Search Work? (subscribe for Matt's videos who works at Google and is pro)
Yoast.com Website Reviews (no-wordpress)
Yoast.com Wordpress plugin
SEO Online Learning (these places may not be perfect but they give you a start)